Q4 2020 Performance of Top Beauty Retail Apps on Android in the US

In the fourth quarter of 2020, the beauty retail app landscape on the Android platform experienced varying levels of user engagement and downloads. Data from Sensor Tower provides a glimpse into the performance of the top five beauty retail applications during this period.

Ulta Beauty: Makeup & Skincare saw a steady increase in downloads, starting at around 16K in the last week of September and peaking at approximately 22K by the end of December. Weekly active users also showed an upward trend, starting at 152K and rising to 170K in the same timeframe.

For Sephora: Buy Makeup & Skincare, downloads fluctuated over the quarter with an initial count of around 7K, dipping to approximately 6K, and then jumping to nearly 10K in mid-November. The weekly active users for Sephora started at 148K, decreased to around 133K in early December, and rebounded to roughly 149K by the end of the month.

The IPSY: Personalized Beauty app experienced a decrease in downloads from 6K to just over 4K towards the early part of December, before seeing a significant spike to about 8K at the year's end. Active users were initially around 119K, dipped to 107K in early December, and then experienced a rise to approximately 125K.

SALLY BEAUTY downloads remained relatively stable, with a slight peak of around 5K in early November and a gentle decrease to 4K towards the end of December. The weekly active users exhibited a slight decline from 9K to just under 8K over the quarter.

Lastly, Scentbird Monthly Perfume Box saw a downward trend in downloads, starting the quarter at 3.7K and ending at about 2.4K. Active users followed a similar pattern, with a decrease from roughly 10.5K to 8.6K by the close of Q4.

The data provided by Sensor Tower offers valuable insights into the performance of these beauty retail apps, and more detailed information can be found on their platform.